Made for creative minds,
cultural movements, new ventures,
and independent thinkers
Made for creative minds,
cultural movements,
new ventures, and
independent thinkers
shaping identities, perspectives, and narrative design
shaping identities, perspectives,
and narrative design
Service
Service
Foundations
Ideas, language,
and structure.
Ideas, language,
and structure.
Brand Alignment
Strategic grounding, positioning, and tone.
Strategic grounding, positioning, tone, and how the brand fits
the real world.
Strategic grounding, positioning,
tone, and how the brand fits the real world.
Naming
Names developed with intention and voice.
Developing names
with intention and voice.
Narrative Design
Story, language, and messaging foundations.
Creative Framing
Tone, direction,
and system logic.
Tone, direction,
and system logic.
Creative Direction
The overall aesthetic and visual world.
Concept Development
Themes, structure, and system logic.
Themes, structure,
and initial system logic.
Visual Direction
References, taste, and alignment
across collaborators.
References, taste, palette,
and alignment across collaborators.
Expression
Systems, communication, and applied work.
Translating the
identity into systems, communication,
and real world use.
Identity Systems
Identity Systems
Logos and marks, typographic structure,
color and layout logic, and the frameworks
that hold them together.
Logos and marks, typographic structure,
color and layout logic, and the frameworks
that hold them together.
Applied Communication
Applied Communication
Posters and publications, packaging, exhibitions, signage, web, social, and launch materials.
Selected partners and collaborators across cultural, civic, and commercial work
Selected partners and collaborators
across cultural, civic, and commercial work
The practice focuses on building coherent systems
across brand, narrative, and interaction.
Work begins with research and context,
defining the language, tone, and visual logic before any form emerges.
Output spans identities, editorial layouts, spatial applications,
and digital interfaces, with attention to how each format behaves in use.
Collaboration extends across independent creators,
cultural groups, studios, and global teams.
Projects arrive through direct commissions, creative partners,
and long-term relationships, moving between local initiatives
and international work with the same level of care, regardless of scale.
The practice focuses on building coherent systems
across brand, narrative, and interaction.
Work begins with research and context,
defining the language, tone, and
visual logic before any form emerges.
Output spans identities, editorial layouts,
spatial applications, and digital interfaces,
with attention to how each format behaves in use.
Collaboration extends across independent creators,
cultural groups, studios, and global teams.
Projects arrive through direct commissions,
creative partners, and long-term relationships,
moving between local initiatives and international
work with the same level of care, regardless of scale.
How do we work together?
Most projects run two to five weeks depending on scope, or in two-week sprints with breaks between when that suits the work better. Ongoing partnerships are possible when the work evolves. I don't take on agency subcontract work or short-turnaround production roles that leave no space for considered work.
How do you charge?
Pricing follows scope: $400–$700 (12k–22k THB) for small work, $800–$1,900 (25k–60k THB) for medium, and $2,500–$4,800+ (80k–150k+ THB) for larger projects. No unpaid pitches.
Who do you not work with?
I don't work with discriminatory, exploitative, or environmentally harmful organizations, projects tied to anti-democratic industries, or work designed to soften the image of harmful capital and corruption.
How do we work together?
Projects usually move in one to two-week sprints. A full identity takes three to four weeks. Longer partnerships are possible when the work evolves.
How do you charge?
Pricing follows scope: $400–$700 (12k–22k THB) for small work, $800–$1,900 (25k–60k THB) for medium, and $2,500–$4,200+ (80k–120k+ THB) for larger identity or system projects. No unpaid pitches.
Who do you not work with?
I avoid discriminatory, exploitative, or environmentally harmful organizations and projects tied to harmful or anti-democratic industries.
Natthaphat Lueangrungthip or Pat (b.1995)
is a design practitioner based in Thailand.
He works independently for over a decade focusing on identity design, digital design and context driven graphic work for artists, filmmakers, cultural groups, public initiatives
His approach is grounded in clarity, reduction, and careful use of tools, with no fixed style so that each project can grow from its own conditions.
He sees design as one part of a wider practice
that includes writing, reflection, and physical training,
all of which feed into how he thinks about structure, attention, and long term change.
He works independently for over a decade focusing on identity design, digital design and context driven graphic work for artists, filmmakers, cultural groups, public initiatives
His approach is grounded in clarity, reduction, and careful use of tools, with no fixed style so that each project can grow from its own conditions.
He sees design as one part of a wider practice
that includes writing, reflection, and physical training,
all of which feed into how he thinks about structure, attention, and long term change.
