Made for creative minds,
cultural movements, new ventures,
and independent thinkers
Made for creative minds,
cultural movements,
new ventures, and
independent thinkers
shaping identities, visual systems, and narrative design
shaping identities, visual systems,
and narrative design
Service
Service
01 : Foundations
Clarifying the ideas,
language and structure
a project stands on
Clarifying the ideas,
language and structure
a project stands on
Brand Alignment
Strategic grounding, positioning, tone,
and how the brand fits the real world.
Strategic grounding, positioning, tone, and how the brand fits
the real world.
Strategic grounding, positioning,
tone, and how the brand fits the real world.
Naming
Developing names with intention and voice.
Developing names
with intention and voice.
Developing names
with intention and voice.
Narrative Design
Defining story, language,
and messaging foundations.
Identity Principles
The core ideas that guide how
the identity behaves and takes form.
The core ideas that guide how the identity behaves and takes form.
02 : Creative Framing
Setting the tone,
direction, and system
logic before execution.
Setting the tone,
direction, and system
logic before execution.
Creative Direction
The overall aesthetic and visual world.
Concept Development
Themes, structure, and initial system logic.
Themes, structure,
and initial system logic.
Themes, structure,
and initial system logic.
Campaign Framing
Narrative and visual grounding
for launches and cultural work.
Visual Direction
References, taste, palette, and alignment
across collaborators.
References, taste, palette,
and alignment across collaborators.
03 : Expression
Translating the identity into systems, communication, and real world use.
Translating the
identity into systems, communication,
and real world use.
Identity Systems
Identity Systems
Logos and marks, typographic structure, color and layout logic, key visuals, campaign templates, and the frameworks that hold them together.
Logos and marks, typographic structure, color and layout logic, key visuals, campaign templates, and the frameworks that hold them together.
Applied Communication
Applied Communication
Posters and publications, packaging, exhibitions, signage, environmental pieces, web interfaces, social formats, rollout kits, and launch materials shaped for real conditions.
Selected partners and collaborators across cultural, civic, and commercial work
Selected partners and collaborators
across cultural, civic, and commercial work
The practice focuses on building coherent systems
across brand, narrative, and interaction.
Work begins with research and context,
defining the language, tone, and visual logic before any form emerges.
Output spans identities, editorial layouts, spatial applications,
and digital interfaces, with attention to how each format behaves in use.
Collaboration extends across independent creators,
cultural groups, studios, and global teams.
Projects arrive through direct commissions, creative partners,
and long-term relationships, moving between local initiatives
and international work with the same level of care, regardless of scale.
The practice focuses on building coherent systems
across brand, narrative, and interaction.
Work begins with research and context,
defining the language, tone, and
visual logic before any form emerges.
Output spans identities, editorial layouts,
spatial applications, and digital interfaces,
with attention to how each format behaves in use.
Collaboration extends across independent creators,
cultural groups, studios, and global teams.
Projects arrive through direct commissions,
creative partners, and long-term relationships,
moving between local initiatives and international
work with the same level of care, regardless of scale.
How do we work together?
Projects usually move in one to two-week sprints. A full identity takes three to four weeks. Longer partnerships are possible when the work evolves.
How do you charge?
Pricing follows scope: $400–$700 (12k–22k THB) for small work, $800–$1,900 (25k–60k THB) for medium, and $2,500–$4,200+ (80k–120k+ THB) for larger identity or system projects. No unpaid pitches.
Who do you not work with?
I avoid discriminatory, exploitative, or environmentally harmful organizations and projects tied to harmful or anti-democratic industries.
How do we work together?
Projects usually move in one to two-week sprints. A full identity takes three to four weeks. Longer partnerships are possible when the work evolves.
How do you charge?
Pricing follows scope: $400–$700 (12k–22k THB) for small work, $800–$1,900 (25k–60k THB) for medium, and $2,500–$4,200+ (80k–120k+ THB) for larger identity or system projects. No unpaid pitches.
Who do you not work with?
I avoid discriminatory, exploitative, or environmentally harmful organizations and projects tied to harmful or anti-democratic industries.
How do we work together?
Projects usually move in one to two-week sprints. A full identity takes three to four weeks. Longer partnerships are possible when the work evolves.
How do you charge?
Pricing follows scope: $400–$700 (12k–22k THB) for small work, $800–$1,900 (25k–60k THB) for medium, and $2,500–$4,200+ (80k–120k+ THB) for larger identity or system projects. No unpaid pitches.
Who do you not work with?
I avoid discriminatory, exploitative, or environmentally harmful organizations and projects tied to harmful or anti-democratic industries.
Natthaphat Lueangrungthip or Pat (b.1995)
is a design practitioner based in Thailand.
He works independently for a decade focusing on identity, visual systems, and context driven graphic work for artists, cultural groups, public initiatives,
and commercial teams.
His approach is grounded in clarity, reduction, and careful use of tools, with no fixed style so that each project can grow from its own conditions.
He sees design as one part of a wider practice
that includes writing, reflection, and physical training,
all of which feed into how he thinks about structure, attention, and long term change.
He works independently under the name ntpl,
focusing on identity, visual systems, and context driven graphic work for artists, cultural groups, public initiatives,
and commercial teams.
His approach is grounded in clarity, reduction, and careful use of tools, with no fixed style so that each project can grow from its own conditions.
He sees design as one part of a wider practice
that includes writing, reflection, and physical training,
all of which feed into how he thinks about structure, attention, and long term change.