ntpl is an independent creative practice by Natthaphat Lueangrungthip.
Dream
imagining, questioning, asking
Direction
focusing, planning, guiding
Development
crafting, making, refining
Authentic Craftmanship
Celebrating the raw and real.
Learning the human touch in all forms of creation.
Recognizing our shared strengths and weaknesses.
Creating work that resonates deeply and honestly.
Sustainable Growth
Designing for both today and tomorrow.
Building organic, meaningful connections.
Nurturing ideas that grow naturally over time,
creating lasting impact and genuine communities.
Essentialist Approach
Embracing simplicity in design and function.
Creating breathing space in a content-heavy world.
Focusing on what's truly needed, reducing complexity.
Maximizing impact with minimal elements.
Core Service
01
Art Direction & Narrative Design
Crafting visual stories that invite curiosity.
02
Creative Strategy & Concept Development
Developing alternative concepts that push boundaries.
03
Identity Design & Visual Systems
Creating livable identities that authentically represent.
Service Pillars
Art Direction
Brand Strategy
Conceptualization
Creative Direction
Design Consultation
Design Management
Digital Experience
Graphic Systems
Imagery & Illustration
Information Architecture
Interaction Design
Naming & Verbal Guidance
Storytelling
Typography & Lettering
Visual Research
How I work?
1. Long-term collaborations
Working together over time to grow and evolve your brand.
2. Project-based work
Focused efforts with clear start and end points.
3. Consultations
Quick advice sessions for specific branding or design challenges.
Payment model
1. Project-based
Clear, straightforward pricing for defined deliverables.
2. Partnership/Revenue-sharing
You invest your skills upfront, earning a percentage of future profits.
This shows your commitment and aligns your success with the project's success.
3. Cooperative
A collaborative approach where all parties contribute equally,
fostering a sense of shared ownership and responsibility
Who I Don't Work With:
1. Discriminatory entities (based on sexual orientation, race, gender, religion)
2. Environmental exploiters and greenwashers
3. Anti-democratic forces and extremists
4. Unethical labor practices and human rights violators
5. Producers of harmful substances or services (including gambling)
6. Animal abusers
7. Monopolistic entities
